If you do not have a good idea of who your target audience is, chances are slim that you will be successful in Network Marketing. That being said, one of the best ways to ensure success is to know why that target audience will want to join your business opportunity to work from home. Why did you join to be a representative of your company? You will be shocked to know that everyone, including yourself, joins Network Marketing for one of two reasons.
Reason #1 - Hype. Unfortunately, the model for nearly every home based opportunity is to demonstrate how easy it is to make millions of dollars simply by making a list of family and friends and sharing a product or business opportunity with them. We have all seen the breakdown. You get 5, then they get 5, and so on. This idea looks so good on paper that it seems like a fool proof way to get rich.
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