It is not uncommon to hear fabulous success stories from internet-based companies. We all know about the
Amazon.coms, Googles, Ebays, Yahoo!s, and all of these other popular websites that sell goods or services. The dotcom boom took place in the early 1990s and many internet companies went bust due to a poor reception from the public.
Today's consumers are a great deal savvier than they were in the last decade, and internet-based businesses
are back in full force. One mistake common to the dotcoms that bombed shortly after forming was lack of leadership and poor business plans. Everyone saw the potential in this new and intriguing forum, but no one quite knew what to do with it. Since no one had ever run an internet business, CEO's attempted to run them like traditional stores.
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